CANDLES BY THE NUMBERS

Image by thecameo via FlickrIf you're like a lot of us, after your initial success in candle making for friends and family, you may think about going into business for yourself, at least part-time. Before you jump in to the business -- which is by the way a great idea -- think about some of the numbers involved with candles.
These statistics will give you some idea of what direction you may want to take your business.
When you know what rooms of the house your customers plan on burning these in, you can create candles that blend in with appropriate decorations and designs. For example, 42 percent of the individuals surveyed said they burn their candles primarily in their living room. About 18 percent use candles in the kitchen and only 13 percent use them in a bedroom.
Not only that, but I even know who buys these candles. Your potential market is made up first and foremost of women. In fact, more than 96 percent of all candles are bought by women. Females also use candles more often than men and younger people use candles more often than older folks.
There you have it. Thinking twice about entering the business now? You've got an idea of who you're selling to -- and you've got some sound marketing tips. You've probably already have some type of "inventory" lying around. You know you're making candles faster than you and your friends combined can burn them.
Hey! Where are you going? Oh, you're out to check out flea markets. Oh . . . so you are ready to stake out a candle-company territory.
I'll keep a candle burning for you!
Why not go to http://www.swankeecandles.com why you're thinking of it to discover more tips not only on starting a candle making business, but on all aspects of candle making -- from what type of wax to choose to the types of wicks to use, to how to dye and add scent to your beautiful craft creations?